TORONTO, February 27, 2018 - Today, ggTO is announcing the launch of Canada’s first-ever dedicated charity esports corporate league.
ggTO’s corporate league adds a modern philanthropic twist to the traditional corporate sports league to pit companies ranging from small startups to Canada’s largest banks up against one another in friendly competition in popular esports titles, all while raising money for charity.
Serving dual purposes of giving and gaming, ggTO is the brainchild of Karel and Kevin Vuong who grew up playing video games, and saw an opportunity to marry their passion for esports with their love for community. The sons of refugees from the Vietnam War, they know first-hand what it’s like to face barriers to work and education. It’s that lived experience that inspired them to join the Toronto Foundation’s Vision 2020 initiative to invest their own personal wealth to support the city’s most vulnerable.
“Vision 2020 is about supporting our city's most vulnerable, but it's not enough to just say we care. Karel and I are putting our own money where our mouth is, and investing in Toronto. ggTO is our way of doing that while also building community and having fun.“ – Kevin Vuong, Co-Founder of ggTO
ggTO will allocate one-third of all proceeds raised to support #Tech4SickKids, an initiative that is a part of the broader “SickKids VS Limits” campaign that aims to raise $1.3 billion over the next five years to help rebuild and modernize the hospital’s facilities.
“In tech, we don’t just ideate and plan, we take action,“ said Karel Vuong, Co-Founder of ggTO. “Our hope is that this will catalyze the corporate sector in Toronto to give back while engaging their people in modern team building and innovative CSR initiatives to benefit the local community.”
The remaining pool of funds will go to the Kilo Foundation and Mencius Foundation with the Vuong brothers personally matching proceeds up to a maximum of $20,000. As part of Vision 2020, the Toronto Foundation will also double this commitment to match up to a maximum of $20,000, effectively multiplying each dollar raised for charity by 3.
ggTO is bringing Toronto together through the magic of esports by organizing community gaming competitions. Funds raised will go towards supporting local charities in Toronto. To learn more, visit https://ggto.ca/.
For further information: Karel Vuong, 416-452-9534, email@example.com.
What is esports?
Esports is competitive gaming played at a professional level. Like regular sports, esports has a variety of different kinds of games, professional players, and teams. The majority of popular esports are team-based games played in leagues or tournaments throughout the year. A fast-growing industry, 43 million people watched the League of Legends finals and a 2017 industry report estimates there to be 385-million "esports enthusiasts" around the globe. In Toronto alone, the North American League of Legends held its summer tournament finals over a weekend at the Air Canada Centre with 20,000 people in attendance at a fully sold out event and a prize pool of over $2M CAD.